My Dad the Political Analyst

He emailed Kerry to advise him to do the following strategy: Promise to not seek re-election unless he caught Osama bin Laden.  In general, I think that since people expect so little of politicians, genuinely selfless behavior is taken as proof of authenticity.  It's a good part of the appeal of the current Republican ticket; the prisoner of war and mother of a child with Downs syndrome.  Of course the "maverick" image, as well as the "putbull with lipstick" persona, are manufactured, but they really resonate with many people and will continue to do so despite all evidence.  At one point, McCain was considering a one-term pledge, and while clearly political self-interest prevailed, it would have been a great gesture.